Brand development for software startup Wellpepper. Wellpepper makes medical apps that encourage patients to do their physiotherapy exercises, therefore improving significantly the therapy itself. So, it somewhat “gives your health a kick” by constantly nudging patients, similar to what a dog would do dragging the owner outside.
That was the main idea that I tried to stylize into the brand visuals. Working with Wellpepper we identified Jack Russell terrier as a good candidate for the leading role and after a few iterations I came up with the above solution. Seems like the iconography worked well for the team, since they have gotten a lot of comments about the dog at the shows and presentations they had.
[blockquote style=”” outline=”false” author=”Anne Weiler, Co-founder and CEO Wellpepper”] Weâ€™ve found the dog to be very effective in starting conversations. We also wanted something that would appeal to the end user rather than the typical medical clinical branding. [/blockquote]