Brand development for software startup Wellpepper. Wellpepper makes medical apps that encourage patients to do their physiotherapy exercises, therefore improving significantly the therapy itself. So, it somewhat "gives your health a kick" by constantly nudging patients, similar to what a dog would do dragging the owner outside. That was the main idea that I tried to stylize into the brand visuals. Working with Wellpepper we identified Jack Russell terrier as a good candidate for the leading role and after a few iterations I came up with the above solution. Seems like the iconography worked well for the team, since they have
At iQmetrix annual user Summit this year we had privilege and honour to host Magic Johnson as our keynote speaker. Yes, that Magic, the Magic himself, one of the best basketball players ever and my childhood basketball hero. On top of that, these days Magic is very successful businessman, a reason more to have him deliver a keynote for our audience. Needless to say how pumped up I was to create materials for Magic at the Summit promotional material and other collateral for the event. Here are some of the graphics. I have used some photos from the internet as a
Creating concept illustrations for an event is an interesting thing. Events take place at the existing venues, therefore a photo or even a 3D model of the space already exists. What's needed is an exciting painted overlay. It is almost like painting 3D white boxes into something believable, if not realistic. Actually believable is far more exciting than realistic. Here is an example of a series of illustrations for an event, with the raw photos and the painted overlay.
Logo for Riversearch, global rafting hub
Del Futuro is web agency I love to work with. This design plays on subliminal futuristic feeling through the choice of the font and a small customization at the end of the type.
Logo done for online game myfrog.ca. Unfortunately logo wasn't used in it's entirety in a final product.
Project Earth was envisioned as an Canada based environmental attraction and this logo was created for the concept pitch. It a set of repeating abstracted shapes in a natural fractal progression of golden section. At the same time there is a strong gesture of hugging, communicating conservation.
Building houses and buildings is what Malaga based construction company does. Slabserif is a great kind of type to depict structure, stability and cleanness, as well as great base for a slight customizaton.
London Xplores is another concept, this time for a traveling attraction. Logo is based around the letter X (x marks the spot) and it plays with clean sans of London Subway and the classic serif font in X's negative space, creating strong recognition of the British flag.
Here are just a few of logo designs that I have developed over the years. Some of them have been in use in public, some for internal or pitch purposes.
This is an act that, although well designed, directed and choreographed, didn't get into the Vancouver Olympics Opening Ceremony. It is based on Gilles Vigneault's song Mon Pays. The look of the motion graphics for the piece is inspired by Quebec painters Lemeiux, Barbeau, Borduas as well as NFB animators McLaren, Larkin, Leaf, Bochner etc. Here are the storyboards for the song (design frames at the same time) that were supposed to be projected on the central Field of Play.
Package concept for upscale spring water. Rendered in Photoshop. First Nations' designs are quick and free interpretation of West Coast First Nations art, that was eventually supposed to be replaced with more authentic designs. Unfortunately, this is a non realized project so the designs are not completed.
These graphics were produced for BC-Canada House at Torino Olympics.